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Sensodyne toothpastes are specifically designed to relieve tooth sensitivity. The tooth is naturally protected by enamel and gum (healthy tooth). But following erosion of the enamel or retraction of the gums, the nervous part of the tooth is no longer isolated from external aggression. The tooth then becomes sensitive, for example to the cold or heat of ingested food or drinks. BEFORE: Tooth sensitivity occurs when dentin is exposed. Sensitive teeth require specific care. AFTER: Sensodyne Action Anti-Tartar provides 24-hour protection against tooth sensitivity*. *With brushing twice a day. When brushing twice a day, Sensodyne Anti-Tartar Action: - Relieves sensitive teeth on a daily basis - Provides all the benefits of a standard toothpaste - Helps fight and prevent the formation of tartar